This website is dedicated to a great period in watch-making history. It covers the achievements of the Swiss Watch Industry from 1946 to 1959. Time of new renaissance of Swiss creativity, modern design and fine craftsmanship. Hundreds of companies were competing with their designs and vision for a modern time piece. Many did not survive the quartz revolution, others did by adopting and changing with times. Now stronger than ever many continue their artistry in modern watch making.
Watches have been my business and hobby for over 20 years. I enjoy collecting watches and watch related materials from 40s & 50s. I will be constantly adding more vintage ad images to the site. I hope that you enjoy it as much as I do.